Content Interpretation
### 1. Content Interpretation The administrative guidance issued by the National Radio and Television Administration (NRTA) provides clear creation directions and value guidelines for film and television companies. First, film and television companies shall abandon excessive reliance on "instant gratification" and focus on in-depth exploration of realistic themes instead. The administrative guidance points out that "gratification" is not synonymous with micro short dramas. Creation works shall avoid emotional expressions such as confrontational retorts and "public humiliation plot twists", as well as stereotypical character settings, shift focus to the actual needs of the people, and integrate realistic concern into the core of plots, for example, conveying hope by presenting the struggle stories of ordinary people. Second, film and television companies shall balance artistic imagination and realistic logic. Although creative devices such as "time travel" and "rebirth" can enhance dramatic effect, they must comply with the logic of daily life, the rule of law, history and science, to avoid being divorced from the foundation of reality due to excessive entertainment orientation. For example, creators can explore the theme of cultural inheritance through historical-themed micro short dramas, instead of producing absurd plots detached from the characteristics of corresponding times. Finally, film and television companies shall reshape the ethics of romance narration, put an end to the practice of using "melodramatic" and "vulgar" content as emotional catalysts, and advocate civilized and positive values on marriage and love. For example, when portraying emotional conflicts, the complexity of human nature shall be presented in a three-dimensional manner, instead of relying on clichés such as feuds between wealthy families and currying favor with powerful groups. In addition, the industry shall recognize that the market size of micro short dramas in China has exceeded RMB 50 billion. Under the guidance of policies, "standardized regulation" and "creation quality improvement" are promoted in parallel. Film and television companies shall proactively participate in programs such as the "Travel with Micro Short Dramas" initiative, extend the scope of creation to social topics including rural revitalization and Made in China, and undertake the social responsibility of disseminating mainstream culture while pursuing commercial value.
On March 7, 2025, warm spring breezes bring vitality to all things. On the occasion of the upcoming 114th International Women's Day, Shanghai TYGlobe Law Firm, in collaboration with Shanghai Yida Hospital, visited the headquarters of J&T Express to carry out a Women's Day public welfare event themed "Law Escorts Women's Rights and Interests, Health Empowers Workplace Strength". This event, adopting forms including special lectures, legal consultation and health care services, delivered festive warmth and professional support to female employees of J&T Express, and conveyed the power of the rule of law as well as social care.
On November 27, the major criminal investigation drama *I Am a Criminal Police Officer* was launched in the prime time slot of CCTV-8 and exclusively broadcast across the whole network on iQiyi. With Xu Meng as the screenwriter, Hui Kaidong as the director, and leading cast members including Yu Hewei, Fu Dalong and Ding Yongdai, the drama presents a vivid group portrait of criminal police officers and unfolds the chapter of endeavors in grassroots criminal investigation work. The TYGlobe Entertainment Law Team has made all-out efforts to provide legal services and safeguards for the drama.
From November 22 to 25, 2024, the 5th Yangtze River Delta International Cultural Industries Expo was held at the National Exhibition and Convention Center (Shanghai). The expo is co-hosted by the Publicity Department of the CPC Shanghai Municipal Committee, the Publicity Department of the CPC Jiangsu Provincial Committee, the Publicity Department of the CPC Zhejiang Provincial Committee, the Publicity Department of the CPC Anhui Provincial Committee, and the Shanghai Sub-council of China Council for the Promotion of International Trade, with Shanghai TYGlobe Law Firm assisting in the undertaking of the event. With the theme of *"Accelerating the Development of New Cultural Forms and Business Models and Stimulating the Vigor of Cultural Innovation and Creativity"*, the expo gathered a large number of cultural enterprises, institutions and artists from the Yangtze River Delta region, other parts of China and overseas, to jointly discuss the development trends and cooperation opportunities in the cultural industry.
