Business Model and Industrial Chain of Micro-Short Dramas
Interpretation of China's Regulations and Policies on Micro-dramas
# Overview of the Current Development Status of the Micro-Short Drama Industry
Streamers and influencers active on online platforms possess commercial value by virtue of their high popularity and public attention. Highly popular streamers and influencers obtain commercial benefits through such methods as product endorsements and livestream e-commerce sales. However, after recognizing the promotion and sales capabilities of streamers and influencers, some merchants harbor improper intentions and use the likeness of streamers and influencers to promote and sell their own products without authorization. Recently, in a rights protection case of a well-known streamer and influencer represented by lawyers from Shanghai TYGlobe Law Firm, the court held that such acts of the merchants constitute unfair competition and infringement. Case Overview
